Cannes Lions

ROAD SIGNS

Y&R MEXICO, Mexico City / EXPEDIA / 2014

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Presentation Image
Case Film

Overview

Entries

Credits

Overview

Execution

We installed different signs in the busiest streets of Mexico, both for cars and for pedestrians.

These signs pointed to a local attraction, but also pointed to an international attraction that somehow had something to do with the local place.

During the implementation of the campaign, the entire area could be seen with this type of signaling, making both motorists and pedestrians were positively impacted by the message.

Outcome

Signs immediately attracted attention, hundreds of pedestrians and vehicles noticed it. They even stopped to take pictures of the signs.

The percentage of visits to Expedia.mx has increased in 5%.

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