Cannes Lions
PUBLICIS SEATTLE, Seattle / T MOBILE / 2017
Overview
Entries
Credits
Description
In this film, a Verizon customer is enjoying a road trip with pop star Ariana Grande. But when she runs out of data, she has to ditch Ariana on the side of the road and switch to her favorite navigation app.
Execution
To cast this spot, we looked for a highly recognizable pop star with a current hit single. Someone relatable, but unexpected. Ariana Grande was the perfect choice.
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