To engage its employees to be part of the company’s challenge and transformation. However, it should have the same cost, format and binding from the previous standard ones from previous years.

Rubber sheets made from tire recycling were used for the cover, as they look like asphalt (including recycled tires from Petrobras’ services stations). To remain cost-effective, only a second yellow elastic band was added, reminding the distribution services and the long road they have ahead. The "moleskine feel" continues with pages designed as a square notebook, encouraging employees to sketch ideas and solutions everyday. Cardboard boxes from Petrobras’ products were re-used for the packaging. At the end of the year, the diary covers can become a picture frame or a noteboard.

Even though we had the cost restriction having to keep the same format and binding from previous ones, the Road Year Diary was considered the best one ever. It is common to see employees sketching, drawing and bringing it to gatherings and meetings, even those with job descriptions not related to creating or planning solutions.