Our idea is "Roads that Honk."

We created smart poles that communicates with each other on both sides of these hairpin turns, and alerts drivers with the sound of a horn. The radar on the smart poles reads the speed of the vehicles, and then communicates with the smart pole at the other end. These smart poles then alert the drivers on both sides by honking.

Honking lets the drivers know about the approaching vehicle, so now, even if a driver is approaching a turn at 60 km/hr., he would have enough time to slow down. And cross safely.

So, with this idea, we have eliminated any given chance of dependency, because sound is the one and only medium that a driver cannot ignore. Because at the end of the day, one car slowed down, is one life saved.

We started by installing the device at both sides of these deadly turns.

And when a car came within its radar, it would alert the driver with a horn and a light. The installation was 7ft tall, making it visible for drivers while they are speeding. The hollow gap in between makes it much more light and portable. It has been intentionally designed in the shape of a signal light, and the amber color only reassures drivers to slow down. The smart poles are powered solely via clean solar energy, and takes only 3-4 men and roughly 2 hours to set up.

This pole is a MS/Lacquer glass finish, in order to withstand any given weather condition.

HP Lubricants in association with NHAI took this technology all across India at every accident-prone zone. To make every highway in the country a safe road to drive on.

Over 3.8 million views on YouTube within a week.

50 million Media impressions were generated in the first 3 hours of the launch.

105 million media impressions since the release.

Over 15 million social media reach.

Roads that honk technology received an overwhelming response from the auto media as well as people across various social platforms. The biggest takeaway came when even Dharmendra Pradhan, the Minister of Petroleum and Natural Gas of India spoke about the technology innovation.

National Highway Association of India is installing this technology across all major hairpin bends that were accident prone and were threat to drivers.

Even the Saudi Ministry of Transportation is installing the smart life poles in their country

Within 2 weeks, data suggested that over 8 out of 10 speeding drivers slowed down at these turns. And accidents were reduced by 45% on these hairpin bends.