Cannes Lions
SHANGER DIGITAL TECHNOLOGY, Taipei City / KFC / 2012
Overview
Entries
Credits
Outcome
●10,000 Glove DMs are taken in 5 hours●Unique visitors of website (B-O-E):-45% visitors come from bought media, (54,000 visitors. Budget: US$30,000 ).-2% visitors come from KFC Official Site and member eDM, (24,000 visitors. Budget: US$2000)-43% visitors come from Glove DM and Social Media. (51,600 visitors. Budget: US$5,000)●The product sales amount is 100% higher than expected
Similar Campaigns
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