Press, Your Retin-Ox experience drip campaign:Invite Retin-Ox Consumers to share their Retin-Ox experience and the unique benefits they gain from it. First ad, launch of the RoC Challenge, to prompt consumers to relate their Retin-Ox experience. Following ads, testimonies of two consumers each month.TV, "10 years back" tactical messages:Remind consumers of Retin-Ox’s unique "10 years back" benefit at specific moments of the year.

Retin-Ox Multi-Correxion is strongly incremental for the "10 years back" platform. Multi-Correxion sales allowed Retin-Ox platform to grow by 120% on average. Since Sept 04,45% cannibalisation effect on Correxion base business sales (Day/Night/Eye) but less than 25% cannibalisation on Total Correxion sales thanks to dry skin launch contribution.