Synopsis:To re-launch the site of the rock magazine La Mano we decided to create small animated spots using peculiar characters with a special attitude that could communicate the philosophy of the magazine and at the same time, amuse the visitor. The concept we used was: Millions of brain cells can’t be wrong. Objectives: Drive more traffic to and within the site and achieve longer stays to see the different spots.

Target Group:Readers of the rock magazine La Mano, regular visitors of the site and their contacts. Men and women 15 to 25 years old.