This campaign lived on Japan’s train platforms, for anyone who knows Japan’s trains are very frequent and people move through

their daily commutes very fast. As a result we created 4 second media bytes that played between train transfers and fast loading and unloading of passengers.

We based everything on the fast efficacy of the HALLS product that gives you a refreshing and decongesting blast in 4 seconds.

It drove the stories, the media, and the placement.

HALLS provides fast, 4 second, relief and refreshes while on the go.

In order to reach the target audience with efficiency, we focused our use of media to the kiosks in Tokyo’s train stations, where the customers are predominantly male business people. We displayed the film on 220 monitors in 113 train stations, as well as on a large-scale OOH vision in Tokyo’s Shimbashi district.

We selected the train stations with the heaviest people traffic, and placed 220 visions in 113 stations for 1 week. Exposed to 14 million people everyday, reaching 100million people in 1 week. We focused the creative and media to a specific target, and was able to achieve a remarkable result.