In 2013, Mountain Dew launched a beverage for the evening called Mtn Dew Kickstart. The film starts as a can of Mtn Dew Kickstart is opened, triggering the launch of thousands of rockets. The rockets are elevated and fill the sky. We travel with the rockets, following them as they rise into the night. After the rockets have reached their zenith, the words “Kickstart the Night” fill the screen. We then cut to a can of Mtn Dew Kickstart, spinning with sparks.