Cannes Lions
SERVICEPLAN, Munchen / RODENSTOCK / 2009
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An animal documentary cameraman documents the life of the undergrowth of a forest: a snake, a beetle, and a mouse. His descriptions are extremely detailed – but the viewer can't see anything special happening. The viewer doesn't recognize, what the animal cameraman sees and describes. The viewer only hears it. But the cameraman can see it because he wears progressive lenses from Rodenstock.
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