Cannes Lions

RODENSTOCK PROGRESSIVE LENSES

SERVICEPLAN, Munchen / RODENSTOCK / 2009

Film
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An animal documentary cameraman documents the life of the undergrowth of a forest: a snake, a beetle, and a mouse. His descriptions are extremely detailed – but the viewer can't see anything special happening. The viewer doesn't recognize, what the animal cameraman sees and describes. The viewer only hears it. But the cameraman can see it because he wears progressive lenses from Rodenstock.

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12 items

See better. Look perfect.

SERVICEPLAN, Munchen

See better. Look perfect.

2017, RODENSTOCK

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