Cannes Lions

Roll

IMPERIAL WOODPECKER, New York / APPLE / 2018

Film

Overview

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Overview

Description

The fil, featuring versatile skater Killian Martin, captures the liberation feeling of carrying all the power of music on your wrist. After selecting one of the 40 million songs from Apple Music available on his Apple Watch Series 3, reality gives way to a dreamlike journey. Killian is carried away by the music as he pulls off his freewheeling moves amidst the chaos of everyday commute in a train station. It all builds up to a gravity-defying moment of epic beauty.

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