Cannes Lions
GOODBY SILVERSTEIN & PARTNERS, San Francisco / NBA / 2015
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“Roll Call” serves as the world’s wake-up call that NBA basketball is back for fans in every market. Designed to elicit the excitement that such a highly anticipated season beginning deserves, “Roll Call” will get fans to tune in for the season’s first tip-off and first week of play. It signifies the return of the jaw-dropping athleticism and skill of the best athletes on the planet.
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