Cannes Lions

ROLL UP THE RIM TO WIN CONTEST

ENTERPRISE ADVERTISING (JWT), Toronto / TIM HORTONS / 2005

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Please win responsibly warns this ad. An unsuspecting office worker wins big and is so overjoyed he jumps up only to crack his skull on his shelf. This campaign serves as a warning that these spontaneous outbursts may happen when playing Tim Hortons Roll Up the Rim to Win contest.

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