Cannes Lions
OLIVER VOSS, Hamburg / AXEL SPRINGER / 2012
Overview
Entries
Credits
Description
Create a print campaign for the Rolling Stone magazine that is like rock 'n' roll music itself: loud and outstanding.
Execution
The campaign melts together countless illustrations and photography to create visual explosions that are as loud and as colourful as rock 'n' roll.
Just as the headlines of the ads suggest: they do advise us boldly to add a little bit more rock 'n' roll into our sometimes boring lives.
Outcome
The ads ran in newspapers and on the internet with strong reactions to the visual language, offering a massive amount of detail upon a second look.
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