Cannes Lions
SAATCHI & SAATCHI ROME, Rome / POSTE ITALIANE / 2005
Overview
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Description
The target must be passionate about stamp collecting. The lace stamp represents the flower of love: a rose. The same as what we sent: a gesture of love, just like a passion for stamps that links Poste to its target.
Outcome
Invites were sent to 300 customers, all stamp collecting enthusiasts.More than 70% eagerly replied to the invitation and admired the lace stamp.
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12 items