The LG G5 has an ultra-wide angle lens capable of taking a wider shot than any other smartphone out there. To prove it, we challenged NBA star Cory Joseph to take an ultra-wide trick shot. 280 feet in the air. Across two skyscrapers. We captured the spectacle with the only phone that could – the new LG G5 - and posted it on social channels like Facebook, Twitter and Instagram. And when Cory made the shot, the video made some noise.

Implementation:

To demonstrate the LG G5’s new ultra-wide angle lens, we put Toronto Raptor, Cory Joseph on the roof of a skyscraper in the heart of Toronto’s financial district – 280 feet in the air – and challenged him to sink a basket on the roof of the adjacent building 65 feet away.

Timeline:

Our video launched in October 2016 and had media support until December 2016.

Placement:

Facebook, Twitter & Instagram.

379% increase in sales shortly after our post hit, over 1 million video views, 68.5% Facebook Engagement Rate (versus platform average of 6.37%), 11.5 million earned media impressions