6-feet-high pop-ups that pop out for real need some preparation. Together with a professional artist we planned the set up and did some tests. Finally, we came up with an amazing artwork of beautifully handmade flowers - and it worked! These pop-ups were installed behind doors in (smelly) public places where we sprayed our new fragrance. When someone opened and closed the door, flowery freshness instantly popped out.

Our pop-ups were set up on 6 smelly places in 4 different cities. The response has been extremely positive. Rarely before have people so openly talked about smelliness. For personal reasons, we avoided any statistical investigations on the toilets.