Cannes Lions
PUBLICIS FRANKFURT, Frankfurt / ROWENTA / 2006
Overview
Entries
Credits
Execution
On viewing the Megalight billboards, one got the impression that the front panes were being blown open by the powerful wind of the illustrated fan. The glass shield of the billboard was lifted and maintained the purpose to demonstrate to give the feeling of its full power.
Outcome
As it has been launched very recently, we are not in a position to expose/generate results yet. Awareness achieved, due to eye catching locations in busy spots.
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