Cannes Lions

ROYAL AUSTRALIAN AIR FORCE

GEORGE PATTERSON Y&R, Melbourne / DEFENCE FORCE RECRUITING / 2012

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What’s it really like to be in the air force? Few recruits actually know.To overcome one of the biggest barriers to joining the Air Force, we created a multi-platform campaign that gave people unprecedented access to real Air Force personnel.Eli and Gavin shared their day with potential recruits—everything from mobile emails and facebook posts to text and picture messages, and videos.

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