The unifying theme behind all RBS communication is a 'Make it Happen' philosophy. The determination and dedication involved in making the Waterfall Site happen is the absolute embodiment of this philosophy, and the outcome is a perfect example of the ‘medium as the message’. How many creative executions require an architect, a designer, 120 tons of polished stones imported from China, 6,600 individually crafted light bulbs, four years planning and 12 weeks in construction!

Since the site’s inception in June 2003, prompted awareness of the RBS brand has increased by 5% amongst ABC1 Businessmen. (Source BAA/Decaux Tracker). And what better proof that this has indeed become a landmark then the AA’s decision to re-designate it as 'the RBS Roundabout?'