This online recruitment and branding campaign for the Royal Marines uses striking interactive creative to suggest the grit and resolve needed to become a Marine. Aiming to increase the quantity and quality of recruits in the long term, the work impresses upon potential candidates the exclusivity and elite nature of the Marines. Targeted at single-minded young men aged 16-24, glue's creative solution incorporates hard-hitting messages that are designed to test perceptions of what it takes to become a Marine.