Cannes Lions

ROYAL NAVY

GLUE LONDON, London / COI / 2004

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OVERVIEW

Description

Glue's online recruitment and branding campaign for the Royal Navy aims to drive qualified potential recruits to the Navy's website. Arresting creative illustrates the breadth of roles available, as well as the importance of each individual's role within the organisation. The campaign also sought to shift current perceptions of the Royal Navy and present it with as a modern, high-tech organisation offering demanding yet rewarding careers for young people.

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