3 years ago, Budweiser decided to promote the careers of emerging music artists to protect them from all the bad habits of the traditional music industry. That’s why the brand created BUDXRECORDS, a music label that has been working on discovering those hidden superstars that want to be famous but haven’t had the opportunity to be listened by the world. Every year, different types of activations need to me bade in order to do so.

Every day is very common that streamers and gamers use music in the background of their lives. However, platforms like Twitch bans and blocks them when they don’t own the rights of that music. Budweiser found the way to help them, by creating Royalty Free Bot to hijack the platform and helping new artists to promote their music at the same time.

Every day is very common that streamers and gamers use music in the background of their lives. However, platforms like Twitch bans and blocks them when they don’t own the rights of that music. Budweiser found the way to help them, by creating Royalty Free Bot. The brand owns the rights of more than 15000 songs from artists waiting to be famous. It released the copyrights of its entire music library and created a bot to be hosted on a Discord server. The bot plays the content 24/7 and it’s available to anyone to embed it on live streamings, without the fear of being banned. That way, it exposes new artists’ music to a whole new public of followers. Music supporting streaming, streaming supporting music.

- More than + 7.400 GAMERS have integrated our bot into their channels.

- More than 72 hours of content have been streamed online so far.

- More than + 100.000 GAMERS have embedded the content in their ‘lives’ so far.

- More than 23 million people have heard the music so far.

- The idea has generated around more than 1.5 million impressions per hour of streaming.

- More than +20K in Free Press

- More than 12% growth in brand power in young people vs last year.

- The platform that we wanted to hijack (Twitch) listened to us and even answered.

- We solved the problem for streamers to avoid being banned and helped our artists to become famous at the same time.