The desired outcome was to convince people not savvy in home repair that it can be easy and fun.The idea came from the product itself and its method of application, which was identical to using a Nintendo Wiimote. We decided to create a game for the Wii that is the most fun product demonstration ever: “Chaos at home”. We wanted to reach the audience in stores, where the spontaneous purchase decisions are made. That was achieved by placing Wii Demonstration Pods, where people could play the game and "test" the product.

Thanks to the launch of the game Henkel reached a landmark of 100% presence (referencing) in DIY stores and supermarkets.These are early results since the campaign launched end of March:The campaign got amazing press coverage with more than 100 articles in various magazines : decoration, news, leisure, women… ( equivalent of 500K€ media buying).With a snapshot study on the internet made on 1000 respondents within the core target group, urban women beginner in DIY, we reached 50% awareness of the Go range after the campaign.On Google, the game “Chaos at home” shows 1,1Million results.