It’s the story of a man and his horse - a glimpse into the life they share. We wanted to show how that relationship can last a lifetime and that Horseware is an everyday part of it. We used the side story of a meaningful human relationship to emphasise this. The partnership and bond between horse and rider is something that is very meaningful to a lot of people. This story creates an association between Horseware and the daily ritual of caring for your horse – how the bond with your horse can last for a large part of your life, a constant in an ever-changing world.