We built a house just for people to enjoy an ultimate home drinking experience.

Japanese house is too small, too tight, wall is too thin.

Japanese are prohibited to hold parties in their houses built by ordinary housing developers.

Because of these challenges, BACARDI launched a housing development just for the ultimate home party, and developed their first model house, “RUM-HI HOUSE” for celebrating the launch of their new cocktail, Rum-Highball.

We researched Japanese partygoers and equipped the house with a dance floor, a DJ booth,a bar counter, toys and costumes, and even a custom foam bath. We promoted the house in a real estate agents and advertise the house on various medias.

To get the house and makes a party, people were simply asked to post a comment or tweet.

More than 10 thousands people applied to our campaign.

Media impressions were 435,000,000. Our film had 9,500,000 views.