Cannes Lions
SOMESUCH, London / APPLE / 2022
Overview
Entries
Credits
Execution
In the film a toddler is seen at home picking up an iPhone from a coffee table before dropping it straight to the ground. The child then proceeds to run through the house with the iPhone recording in hand, showing the device being bashed alongside the side of a crib, hammered across the keys of a piano and dropped into the kitchen sink before it falls for the final time and is picked up by the child’s parent.
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