To launch the Nike LunarGlide+ 4 shoe in Japan, we wanted to illustrate the product benefit of helping one ‘run longer.’ We created Nike RUN Like ME, a unique interactive activation that merged Nike+ GPS, Facebook and real world running. It was a social running experiment where a real runner, Joseph Tame, enabled and tracked by Nike+ GPS, would run 10 more meters every time the campaign’s Facebook Like button was pressed.

NOTE FOR JURY:

5.http://wktokyo.jp/awards/runlikeme/

ID: wktokyo

passward: award