With Run to Mum (alt: on runtomum.com), parents can send their children a box with a young person’s card accompanied by only one shoe out of a pair of the latest Adidas trainers.

In this way, the students will have to use this card to return home to their parents to get the second shoe.

Parents who have children far away from home and who would like them to come back more often had the opportunity, via the website runtomum.fr (from January 26th to February 7th) or in the Adidas HOP! Air France corner in the Citadium (from 26th January to 28th January), to send their child a box containing 1 shoe and a young persons’ card, so that the child could fly home at a discounted price, to collect the second shoe to match the one sent by their parents.

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