The most passionate runners and marathoners wear New Balance’s running shoes and running gear proudly.To reach them during the 2009 New York City Marathon, New Balance created a series of three limited-edition T-shirts designed to match the New Balance marathon campaign theme of “Run Faster NY.”

Each design embodies the “Run Faster NY” campaign theme, illustrating the path through New York, a little Big Apple in full stride, and a new twist on an iconic New York City favourite: I Love NY.

The “Run Faster NY” T-shirts were a great success for New Balance. The custom-shirts couldn’t be missed at the Marathon Expo, which every runner attends. New Balance sales at the event were up 50%, driven by sales of the custom tees (which weren’t available in 2008). At a key retailer in New York where the shirts were sold, sales were up 13% from one year ago.