Our idea was to celebrate Nestle’s 100th anniversary in India and reaffirm our philosophy of good food, good life for the next 100 years to come. We thought that if a 100-year-old company wants to make India a healthier and fitter nation, then what better way to do this than by getting a 104-year-old man to start it off for us. From this came a film to introduce to the world a legend who embodies a healthy and happy living, ‘Salute to Fauja Singh’. We used Fauja Singh as a motivational figure to inspire people of India. We used him as a role model for people to realize that if a 104-year-old man can run a marathon at his age, then they definitely can. We decided to take over the Delhi and Mumbai marathons and inspired people to come and run.

We created an inspiring short film starring a 104-year-old marathon runner. The film was a grand introduction to the little-known legend Fauja Singh, who despite his achievements has been largely ignored by popular culture. The film very emotionally showcased his achievements and portrayed his happy, energetic, and optimistic personality that embodies a healthy living through his own words, his coach’s and his family’s. The film also had Fauja Singh issue an invitation to all of India to come and run with full force at the Delhi marathon. The campaign broke on all social media, and the scale of the campaign can be judged by the fact that participation and response came from each and every corner of India and the globe, especially the Sikh community across the world, saluting the legend Fauja Singh.

The campaign garnered 2.78 million views globally with 34% being organic views and 202,026 engagements on Facebook gave an engagement rate of 24.8% including non-paid celebrity engagement. It was extensively covered by numerous publications some of them being: ScoopWhoop, Campaign India, Afaqs!, The Huffington Post, Advertising Age, DailyBhaskar. Bollywood superstar Ranveer Singh along with ET NOW BRAND EQUITY even declared this as the "5th best ad film of 2015".