Cannes Lions
BBDO GUERRERO, Makati City / JOHNSON & JOHNSON / 2013
Overview
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Execution
The leader in sanitary napkin protection in The Philippines, Johnson & Johnson Modess (international name Stayfree) needed to highlight its most superior claim to date – five times better protection from leaks. A modified Russian doll (now in white) aims to deliver this news to teen girls. This poster was part of a campaign that included a Russian doll print and a Russian doll DM.
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