The Brawny® ‘Stay Giant®’ campaign is designed to encourage resilience in the face of challenges and messes by reminding us that ‘there’s a giant inside of all of us.’ As a challenger brand, we decided to activate in markets where resilience is a point of pride and leverage innovative film techniques like real drone footage to garner attention. Detroit was chosen as a market that admires what the Brawny brand values most: strength and resilience in overcoming adversity. The city has experienced and moved past tough times, and done so with a positive attitude. In this video, we used a drone to capture giant views of the city as seen by The Brawny Man®. We then geo-targeted the campaign to Detroiters and copy was written to inspire and pay homage to the city of Detroit and celebrate its ability to overcome challenges in the Motor City.