MOVING BITS, Singapore / RESORTS WORLD SENTOSA / 2013
This 2 min piece was used online to celebrate the grand opening of the resort in Dec 2012.
The advert is used to advertise the various types of activities you could indulge in on the resort. The business objective of this piece was to showcase the magical entertainment that you would find on Resorts World Sentosa to the international travel market. Travel agents in turn would show this to their clients as a sort of video catalogue. The idea was for the potential visitor to vicariously experience the excitement of Resorts World Sentosa.
Since the resort is situated on an island off Singapore, we thought it'd be cool to show the resort literally "rising from the depths of the ocean"