Dubai Lynx
JUFFALI AUTOMOTIVE CO., Jeddah / MERCEDES BENZ / 2022
Overview
Entries
Credits
Background
Objectives
• Increase Sales and after sales
• Develop customer relationship
• Gain customer trust
Idea
The creative idea is to separate the S-class owner and create a VIP center for them to receive and review their own cars.
Strategy
VIP (S-Class owner)
Execution
• Planning phase: 3 Week.
• Communication phase: 1 weeks
• Execution phase: 17 days.
Outcome
over 800 S-Class cars in Jeddah and Riyadh.
Over 49 media publication
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