Cannes Lions

S-OIL

CHEIL WORLDWIDE, Seoul / S-OIL / 2012

Awards:

1 Bronze Cannes Lions
2 Shortlisted Cannes Lions
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Overview

Entries

Credits

OVERVIEW

Execution

S-OIL, one of the four oil companies in Korea took action.It is on a mission to save oil. Right here, right now!Thus begins the HERE Campaign.It has set up a HERE balloon for each parking space.As a car parks in it, the balloon falls.When the car exits, the balloon rises.Cars can spot these balloons from afar.They can spot open parking spaces without wandering.Finding quick parking means saving oil.1 easily-spotted parking spot is worth 1 liter of oil saved.

Outcome

“HERE” Balloons have saved drivers’ gas expenses through a new and interesting method.1day = 700 cars = 23 liters X 365 days = WOWS-OIL, the oil seller gained the impression of an oil-saving company.Save oil, save time and save money.Through “HERE” balloons, the public is directly engaged with S-OIL’s identity.S-OIL has now put a balloon on the gas station itself.Although with its few location, S-OIL service became a distinguished gas station.HERE, taking action for a better world.S-OIL became a company that not only saves oil but saves earth.

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