Cannes Lions
S7 AIRLINES
GOOD, Moscow / S7 AIRLINES / 2014
Awards:
1 Bronze Cannes Lions
Overview
Entries
Credits
Overview
Description
final line: "Chase happiness" or "Commit to happiness"
Execution
Google Search text ad.
Outcome
Results were overwhelming reducing CPA costs bug time as people were much more eager to click and to buy . CTR% grew by 50%.
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