Cannes Lions
LOWE TESCH, Stockholm / SAAB / 2004
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Saab Aero Concept. Aero is the top-of-the line version of the Saab cars. The campaign site dramatises the unique driving experience that the Saab Aero range offers. The Aero experience is located in the mountains of Spain, surrounded by dangerous rivers and curvy roads. The visitor can enjoy an interactive rafting experience and then compare it to a breathtaking drive with the new Saab 9-5 Aero.
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