Cannes Lions

SAAB CAR SERVICING

FISCH.MEIER.DIREKT, Zurich / GENERAL MOTORS / 2007

Presentation Image
1 of 0 items

Overview

Entries

Credits

Overview

Outcome

Over 60% of all GM dealers participated in the programme. Over 80% of dealers fed in their customers' addresses directly using the on-line tool. In 2006, with the assistance of this programme, GM Switzerland generated an increase of 12% in the after-sales sector!

Similar Campaigns

12 items

Shortlisted Cannes Lions
A Million More

FORSMAN & BODENFORS, Gothenburg

A Million More

2021, VOLVO

(opens in a new tab)