Cannes Lions
FISCH.MEIER.DIREKT, Zurich / GENERAL MOTORS / 2007
Overview
Entries
Credits
Outcome
Over 60% of all GM dealers participated in the programme. Over 80% of dealers fed in their customers' addresses directly using the on-line tool. In 2006, with the assistance of this programme, GM Switzerland generated an increase of 12% in the after-sales sector!
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