Cannes Lions

SAAB SUV

DIGITAS, Boston / SAAB / 2007

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Based on sales match data, the 9-7X direct-mail piece had the highest buy rate of 2006. It even outperformed the model-year close-out direct mail incentives, which historically is the top performer.

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12 items

Volvo Collection

MEMAC OGILVY, Doha

Volvo Collection

2017, VOLVO

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