This wasn't a traditional media approach, our media team went out of their ways to contact building managers, secretaries and in some instances, Taipei police for permission to place provocative advertising pieces targeting pre-identified CEO's and brand managers directly in their respective office areas. This is in addition to booking the actual media space.The media team also selected the type of media that was most intrusive ie. Mobile billboards on the street outside the main entrance of office buildings, and free-standing boards in the lobbies of offices.