Cannes Lions

SABA SANITARY PADS

DDB MEXICO, Mexico City / SCA HYGIENE / 2006

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We see a very old lady in the supermarket. She sees the new Saba pack, looks at it, put its in the shooping cart. And walks away. The super reads: The new Saba pack is pretty. Quite pretty.Saba. Sanitary Pads.

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