Cannes Lions

SABIO PLASTERS

HAKUHODO, Tokyo / LION CORPORATION / 2001

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We challenged on how realistically the effect can be shown especially on-cyber to express the pain you feel when you get a cut. Our goal is to shown by using well-known icon, clickable-hand that even without copies, the viewers would be able to tell that this is an ad about pain.

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2021, LION CORPORATION

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