Sabrina Setlur: An Expression of Personality Briefing: Create a promotional website for German Hip Hop artist Sabrina Setlur and her new album SABS. Concept:The website allows users to take on the artist’s perspective, and to actively participate in her philosophy, her personality, and the new album SABS. Our goal: to transport the ambitious element of Sabrina’s music to the internet with an experimental approach to conducting an interview and to the navigation. Sabrina Setlur’s new website clearly expresses her strong identity both in regard to functionality as well as design. It is an experimental, personal, aesthetic, and ambitious statement.