Cannes Lions

Sad Cars

DDB, Paris / VOLKSWAGEN / 2022

Film
Film
Film

Overview

Entries

Credits

Overview

Execution

This is a saga of 3 films for Volkswagen servicing.

In very short formats, 10 seconds each, different Volkswagens are about to be serviced in an ordinary workshop. Whether it is to open, to start, or to get to the garage, each of the cars rebel and oppose the choice of their owners. You can hear how they feel, and you can understand them, because if there's one place to for the maintenance of your Volkswagen, it's nowhere else but in a Volkswagen workshop.

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