Cannes Lions

SAEWOOKKANG SNACKS

NONGSHIM COMMUNICATIONS, Seoul / NONGSHIM / 2012

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You see a baby sleeping. You hear crunching noises which wake the baby up. This situation is quite weird and funny. At the end of the video you realise that the sound is someone eating the snack Saewookkang, which is what causes the baby to wake up again and again.

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