Cannes Lions

SAEWOOKKANG SNACKS

NONGSHIM COMMUNICATIONS, Seoul / NONGSHIM / 2012

Film

Overview

Entries

Credits

Overview

Description

You see a baby sleeping. You hear crunching noises which wake the baby up. This situation is quite weird and funny. At the end of the video you realise that the sound is someone eating the snack Saewookkang, which is what causes the baby to wake up again and again.

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