Cannes Lions

SAFCOL PREMIUM SELECTION'S SALMON

ADPARTNERS, Sydney / SAFCOL / 2009

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Compare an open can of SAFCOL Atlantic Salmon to its competitors, and it clearly looks better than the rest. Thus our proposition became ‘you can see it’s better.’ Our added challenge was a budget restricting us to a locked off camera. With this in mind, we reached our idea: SAFCOL Atlantic Salmon looks so good, we don’t need hand models to enhance its appeal. We could use any hands…

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