Cannes Lions

Safe

NEST, Palo Alto / NEST / 2017

Film
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Description

In this film, we see a series of shots of parents protecting their daughter from one thing after another. They put a bike helmet on her, rub on sunscreen, and buckle her into a carseat. Her reactions capture how it feels to be a kid when parents are constantly trying to keep them safe.

The film resolves with Dad’s hands once more keeping his daughter safe, this time by installing a smoke and carbon monoxide (CO) alarm in her room. And as we see the girl sleeping in her bed, she appears cozy, happy and safe.

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