Cannes Lions

SAFE DRINKING WATER

BRIDGE WORLDWIDE, Cincinnati / PROCTER & GAMBLE / 2007

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Unsafe drinking water kills 1.6 million children annually. As the problem of unsafe drinking water becomes more clear, the glass of water becomes clear.

Working directly, as well as through partnerships with UNICEF, AmeriCares and PSI, P&G delivered safe drinking water to more than 1 million children last year. And the company provides more than 2.3 million glasses of safe drinking water each day.This banner ad and counter ran on P&G sites as well as in purchased media to support international World Water Day. They alert people to the crisis, link to the P&G story and drive consumers to partner sites to make contributions

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