Cannes Lions

SAFE DRIVE

ARTPLAN, Rio De Janeiro / IPTRAN - INSTITUTO PAZ NO TRANSITO / 2014

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Case Film
Presentation Image

Overview

Entries

Credits

Overview

Execution

Brazilians are passionate about cars and technology. Therefore, offering the opportunity to virtually test drive a car and get to know it at first hand is a powerful invitation. In that way, without knowing, he was once more smartphoning in a naive and ordinary way. And, consequently, experiencing the outcome of this action.

Outcome

Our response rate exceeded our expectations. Beyond media campaign mentions, we impacted more than 750 thousand people, and the online video, read only by Qr code, got more than 35,000 views. And on each one of them a person was hit by the experience and message. IPTRAN's website got an 800% visit raise during the campaign.

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1 Cannes Lions Award
ROAD SAFETY

ARTPLAN, Rio de janeiro

ROAD SAFETY

2014, IPTRAN - INSTITUTO PAZ NO TRANSITO

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