Brazilians are passionate about cars and technology. Therefore, offering the opportunity to virtually test drive a car and get to know it at first hand is a powerful invitation. In that way, without knowing, he was once more smartphoning in a naive and ordinary way. And, consequently, experiencing the outcome of this action.

Our response rate exceeded our expectations. Beyond media campaign mentions, we impacted more than 750 thousand people, and the online video, read only by Qr code, got more than 35,000 views. And on each one of them a person was hit by the experience and message. IPTRAN's website got an 800% visit raise during the campaign.